Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗I Love Ugly · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is a great app, it’s very intuitive and easy to navigate, also perfect for the ILU addicts with the occasional app only deal or sale. It’s very streamlined with the online site, but one small thing is that the account tab on the Australian app (to my knowledge just the AU version of the app) won’t open and instead always takes you to the notification page. Although you should be able to and the app appears to have the functionality for it, you can’t actually log in to your account, and I have tried on multiple devices. Pressing the account page and notification page both bring you straight to notifications, without fail. That small bug aside, a great app!!!
Beautiful shopping experience xx
This app is very well done app. Easy to use, great layout and executed with excellence just as everything I Love Ugly is! Great work team!
I Love Ugly (ILU) was started in 2008 as an art project by our founder and Creative Director, Valentin Ozich. Initially a passion project, ILU was con...