Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗HDFC Bank Ltd. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Although I have used the Shopping function in the app in the past, it appears to be non-functional for the last several months. I visited the local bank branch and showed the banking officer the issue. She tried it on her phone and was also unable to use Shopping!
I use PayZapp for Quite some time and found user friendly
Trying to book international flight ticket while I am in the US using the app. It gets frozen while trying to enter the passenger info.
PayZapp: Pixel Credit Card | UPI Scan QR| UPI Send money to any contacts | Recharge and Bill payments | Link Cards & Swipe to Pay | Wallet to account...