Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Steve Johnson · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
You have to stream each hour of the show individually. Not a big deal, just not ideal. All the sudden though it won’t play unless the app is on screen. Not sure why all the sudden this happened. If that was fixed it is 4 stars easy. Updated to 4 stars for fixing the above issue.
I have been a W&J fan since 1986, and during my military and civil service years always searched for stations and later podcasts so I could listen every chance I got, so when the app came out I was ecstatic and onboard immediately, even paying for the additional access to hear all of their archives and music library. The app caused me numerous problems over the years, and initially John or Steve personally addressed my concerns, as they had them as well. Then the “Premium” portions disappeared, and frequent issues including the “white screen” came up to cause my listening to be interrupted. Mind you, I have been a loyal listener in Japan, Guam, and all points in between over the years, so not having radio access made the app my number one go-to app. Right now, I haven’t been able to access today’s program, then got the white screen, deleted it and attempted to reload it, but it just constantly shows downloading-no program. Despite the difficulties, I cherish every minute my old friends are on!
Love the show and use the app everyday at some point, even just for a segment or two. My only issue is that it would be nice to have a skip feature. I'm usually listening to your show while at work or even when working out and it would be nice to be able to press one button to move onto the next segment. I know your free app version is set up to cause users to see your sponsor's advertising but for the loyal paying customers it would nice to be able to transition between each segment more easily.
Listen to the Walton & Johnson show anywhere you go. Together since 1983... No show has a more unique mix of “stream of consciousness”, opinionated an...
| Name | Price | Type |
|---|---|---|
| Yearly Subscription | $39.99 | One-time |