Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The 465 Group, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I really prefer listening to the BOB & TOM show on the app, because I love that they play old bits during commercials. And I don’t particularly like the local rock station that BOB & TOM plays on. I don’t want to hear random rock songs mixed in with the show. So I’ve always really enjoyed the app. But the new app update is frankly just terrible. Commercials just keep popping in over top of the show! I’ll be listening to the show and interested in a story, and then a random ad pops in. And then the ad ends and it goes back to the show, but not where the show left off. Now I’ve missed 45 seconds of the show. It’s extremely infuriating. I hope you all get it fixed soon!
App automatically starts out with ads so you don’t get right to the show. Also seems like it has issues loading when you press play, and stops play during the show multiple times while listening. When you hit play to try to get right back, you get another ad. Very frustrating. Will obviously still listen, but the old app was just fine at this point. Hopefully can get some bug fixes.
With the latest changes made to the app, you can hear a brief glimpse of an old song or bit start and then a LOT of commercials play!! I am a VIP subscriber and would like to hear the comedy content of the show not commercial advertising all the time. Also, hearing the past bits and songs IN THEIR ENTIRETY, would be nice for paying customers. I get so annoyed by how “woke” everything has to be and if the minimum age level needs changed to accommodate those of us that want to hear bits and songs in their entirety. Things have taken a downturn on the app and I think it could stand some improvements. In my opinion, it’s why we pay for the service!! Thanks Darren McMillan
The BOB & TOM Show delivers smart, irreverent comedy with daily bits, parody songs, headline-driven jokes, sharp group banter, stand-up guests, and li...