Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gray Television Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The gray broadcasting company is perfectly named if you enjoy watching a grayed out screen with silence this is the app for you! There doesn’t seem to be any concerted effort to sell airtime to local businesses. You will occasionally be forced to view gambling based apps for slots and games that require you to spend money to play. There are a few P essays lately for Covid stating that Christian Covid patients believe God has created a cure and have gotten vaccinated yay! You will receive short and I mean really short snippets of news and teasers of weather when you watch the live option. It says if they decided how little can we supply before people just stop using this app altogether. When you are able to watch actual news it’s supplied by very young personalities who do not have an adult’s range of vocabulary, pronunciation or the context to use the chosen words properly. Even my seven year old granddaughter can spot their mistakes. In all fairness I will have to say some of them seem more comfortable on air now they no longer resemble a constipated cat sitting in the litter box while trying to project a serious demeanor.
I love Ch 14 news! Have only one complaint I wish you would consider. Please start airing Gov. Andy’s press conference in full. I know it falls at the time when local news is on - but! Now that most of us are home constantly do we really need to hear the weather three or more times during that time period, especially when it’s a beautiful day?? While we were working we appreciate having several segments of news to watch at the various times around 4 or 5 p.m., but now it’s just redundant, and we’re all anxious to see reports from him in full. We can’t always get the local KET station, so we miss out on it. Just a real thought from a loyal fan, Thanks a lot! Ivana Carmon
Our family watch 14 as our primary news and weather channel which is second to none! You guys are wonderful! As for the News “app”, since the format changed to the larger bolder print, etc. in the last few months it has definitely lost the appeal and we seldom look at it anymore. The earlier format that was used perhaps a year or so ago and going back was great to easily scan the topics and read those of interest. Thank you for asking!
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