Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ember Entertainment · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Love the game! And understand the need for ads when playing the game. My concerns are first the volume of the ads is loud and often interrupting to my family when they are watching TV. My second concern is the type of ads played. I am playing ‘Bingo Cats’ a fun game and I feel the adult ads are offensive. Occasionally there is a fast forward button, but not always. I was getting ready to play the game recently and that ad started. My young grandson heard the talking and came over wanting to see what I was watching! I got out of the game and wouldn’t go back that day. Sometimes my grandchildren will use my iPad to play games when at my house. I do not allow them to play Bingo Cats because I do not want them to see that ad. If you insist on playing that ad, please play it only at night and please include the fast forward button at all times. Thank you for hearing my concerns.
First, it takes too long to complete a level and costs too much. I’ve lost over 500 chips just trying to complete the level I’m on now - and then, every time I DO win (which isn’t often) I’m getting ripped off. It costs 6 chips per card, and when you win, it reads the number “6” which would indicate you’re going to get your 6 chips back, but the game only gives you 5. Why? Who programmed it to do this? All other games give you even money back, but since the last update, it you pay 24 chips, you’re only getting 20 back. Something is seriously wrong here.
Do I have to pay for cards every time I play Cats Bingo? It’s a very cute game, but if I have to pay every time I want to play bingo I will delete it. There are plenty of free bingo games out there!
Lucky Cat is back in a brand new Bingo adventure! Collect all of Lucky Cat's feline pals in this purrfect journey through 10 different Bingo boards...