Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Weigel Broadcasting Co. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
When the average story is now 1 paragraph it’s not news but news headlines. When the headlinehad more detail than the story is sad sad. They don’t even correct the errors when pointed out. I like the story that does not say where the event will take place but gives you a link to also not tell you. Let’s be honest the reporting is Junior high level at best. And yet at Times one thinks they are paid by the word where they add so many meaningless words that do not help the story or reader Holy cow some articles it just hangs trying to forward the article and then the back button does not work forcing one to quit the app. Kudos to the programmers I wonder what APP NOTICE: THE EMAIL DOES NOT GET SENT ON DEV When they do not care enough to include all the letters? Reading is a trip. Start to scroll down then something opens in the article and now you have to scroll up cause your text jumped. So not smooth operation. Wonder how that made it into final project?
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Clifton French rocks. A real reporter!!
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