Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗向宁 徐 · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve never played a game that made me want to jump in joy as much as turtle run. I ❤️ the developers
I used to play this game every single day on my moms old iPad hearing the voices bring back so many nice and cherished memories!
I loved this game as a kid. Looking back at it now, most people would hate it because they might think “Oh bAd GrApHiCs” but I cherish this game in my heart
Adventure with the fastest Turtle in Oz! Race him across the islands to reach the tower in this fun filled runner. Beware of nasty wizards and goblins...