Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Sheetz · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I absolutely love using this app, but there are a couple of things that do need a little work. I don’t like the disconnect between the rewards and ordering. It took me a great while to figure out that I had to go to rewards and select the ones I wanted and then go to my order and that they would show up. It’s also extremely confusing when all of the rewards don’t show up after you clicked on them as an offer. For example, I might order a coffee, a breakfast sandwich, a soda, and a doughnut. Then I’ll select rewards for all four of those items since I am a frequent shopper and build up a lot of rewards. But after I’ve done that, the next pop-up screen shows only two of those rewards for offering and asking me if I want to use them. I don’t understand why I’m being asked if I want to use them and I don’t understand why all four of the rewards that I chose aren’t in that offering. After I’ve made my selection of rewards, then I should be directed to the ordering screen. In addition, I know this process is made complicated so that we won’t use the rewards, but I feel that when we’ve been so loyal that we’ve built up thousands of points, the reward button should be on the ordering menu and we should just click it there. It’s all very deliberately complicated and it is beneath Sheetz, which I consider one of the run companies and the best convenience store in the country.
I have lost a slew of points because of how confusing the points part of the app functions. This time, I selected 1000 points for a MTO Salad, it says “purchased” or something like that. I go to the bag, no salad. I try to locate “purchase history” but could not locate a “purchase history “. I finally went to the drive through & explained what was happening. The two employees at the window stumbled around as well. Finally the girl found the purchase. I was confused because it stated it was charging. She explained that the points were covering the cost. I think that’s dumb, but ok. She was correct, when they processed my order & scanned my barcode, it did not charge me except the extras beyond the initial salad order. Please improve the points part of the app. I’ve lost thousands of points in the past because of not being able to locate my items after selecting what I wanted to purchase. If I went back to Sheetz today, they’s no way I’d be able to locate the selected purchase again. Aside from this issue, the app is pretty good, and the staff were positively wonderful! I always bypass other gas stations to go to Sheetz. Although lately, I’ve been unsuccessful in finding the ONLY bottle water I will drink which is Fiji water. They need to get it back in stock so I don’t have to make two stops on every out of town trip. Thank you 😊
From DC and it’s become my place to study and work since it’s 24 hrs. Whether it’s behind the counter or kitchen, the customer service is consistent and on point no matter what time of day or night. I wish I would’ve caught the names of the specific staff that are always willing to help. One younger woman of color who works in the kitchen and beverage center who goes out of her way to ask how my order went. Also, a taller gentleman with a cap who is almost always in the kitchen calling out orders. He must be working overtime and deserves a raise. That goes for everyone that works at this particular location considering I travel for work and good customer service at a 24 hr spot is hard to come by.
Whether you’re a Sheetz Fan, Friend or Freak we’ve improved the app to make your Sheetz Run better than ever! With a fresh new look, it’s like it came...