Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗AkzoNobel Decorative Coatings B.V. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Even if you have created projects the app will crash before it is able to find them.
Spent hours chewing over which colour. Easy to photo and try colours. Video couldn’t cope with walls and only did patches. Chose colour and bought an expensive tin of it. Colour massively darker than on the visualiser and no good at all. Reverted to paint sample cards and found a perfect colour this way. If you want to use the visualiser get a test pot to compare. Won’t be using the visualiser for final choice. Disappointed.
The live visualiser is very handy to have an actual preview of what your wall would look like. Being able to take a screenshot helped me a lot to choose a color. The color chooser is by the way very well thought and has tons of choices.
Dulux Trade Paint Expert App for professional painters, decorators and specifiers. With all the day-to-day paint and colour information you need in on...