Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mid-Central National Bank · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App updated and now it won’t open. At all. I have to go on the web to check my stuff.
I’m liking some of the new features like seeing an image of a check I’ve written.
I prefer banking on my iPhone. What’s really frustrating is I have to keep changing my password. It always is a pain because I have to change it on my computer and then enter my user ID and new password on my phone. I’m tired of getting the message to re-enter all that info again because it’s invalid. Too many attempts and I’m not able to get into my account. So now I get to call and be nice to some tech who probably had nothing to do with writing the software.
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