Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Bancorp Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I am very disappointed that the app doesn't work for HSA accounts. I'm thinking about moving my HSA to another bank if they don't update the app to allow HSA customers to use it, or offer an alternative app for HSA customers.
Was very excited when I found this app. I have an HSA account through them. Excitement quickly turned to disappointment when, after trying numerous times to log in, that this is only for "regular" customers and does not work with HSA accounts. Now I'm irritated that this is the only company my employer has to manage our HSA accounts, but me & many of my co-workers will be suggesting a change on the next employee opinion survey, rest assured.
Makes banking easy
An official mobile banking app of The Bancorp Bank, N.A. The FREE My Mobile Bank app gives registered online banking customers secure access to their...