Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Central Michigan University · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is not a very comprehensive screening tool, basically at asks do you have symptoms of covid. And it also has a button that links u to the cmu site
I highly appreciate that the university is doing this. South Korea, Japan, and China also did this (but a bit more extreme as it had location tracking and other things), and it is one of the reasons they had minimal damage from COVID and were able to drastically reduce numbers quickly. I know people are upset because they can’t comprehend and don’t understand the basic idea of collectivistic society and inconveniencing yourself slightly to help everyone and improve society, but they’ll get over it. As someone said in a one star review, “it’s just two buttons”. Easy peasy! I hope this will help this fall semester.
I can appreciate CMU for designing this self screening app for students, faculty and staff. It’s simple and easy for any one to use. I also love the fact that it takes you to the main website for more information about COVID-19. It serves as a nice bookmark!
This app is for the students, staff and faculty of Central Michigan University to self screen for COVID-19 before entering CMU's campus.