Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Journal Register Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’m trying to read articles but the adds and videos are difficult to scroll past without being redirected. Can this be due to a large font setting on my phone? Is there a way to adjust the adds so scrolling past them is always an option on either the left or the right side of the screen?
Perhaps my expectations are less than some others', but I find this app very easy to manipulate and am very impressed. Thanks from one who resides out if the country for several months.
The app frequently switches from stories from the Morning Sun to stories from a Detroit area newspaper. I suspect that both newspapers are owned by the same publishing company. However, it is annoying when you want to read news that is pertinent to your area but the only articles are for an area 3 hours away.
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| Name | Price | Type |
|---|---|---|
| The Morning Sun Monthly Sub | $11.99 | Monthly |
| The Morning Sun Annual Sub | $11.99 | Yearly |