Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Harley-Davidson Motor Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I was happy to get the app, but it needs some serious refinement. You should be able to view it in landscape format, because the print is so small to read on a Smartphone. It should have the option to change the font size. Also, why is there a gap in issues? I have issue 01, but then it goes to issue 09. What happened to 02-08? You can do better. If you’re going offer the app, at least make it user friendly. God knows, Harley-Davidson makes enough money off us to afford it.
Happy to see the latest issue show up in the iOS app but not happy to see all 12 language versions. The badge icon indicates 12 new issues but what it really means is there 12 different language versions available and they all show up in the app. Not a good experience. I only want to see the language I’m using. App should provide a feedback mechanism to report problems. You have to search through the issue to find a general email address and even then it is not a link or something you can copy and paste. Agree with others that landscape mode should be supported.
I have left several bad reviews in the past, and always come back to try again. I’m a life member and love the magazine. Just got a new iPad and after a quick spin in the app, it seems to work great. I’ve tried before on an iPad that is 3 yrs old and could never get it to reliably work. Tried it on a Samsung LG Gpad, no dice. Tried a Samsung Galaxy Tab A and had a little better luck, but ultimately, not reliable. I think they have it right this time, at least on the new iPad.
The Enthusiast is a print and digital magazine celebrating motorcycle culture and the riding lifestyle through the lens of the Harley-Davidson brand.