Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Harley-Davidson Motor Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve been using the app for a couple of days, the monthly challenge makes for an enjoyable means to go on and track your mileage and compare with other people. I like that you can go on and plot your routes and select them any time you want to take the route for easy access. It allows you to make your own routes with certain waypoints if you know of a longer, more scenic route to enjoy your ride. Navigation seems solid but I haven’t used it for long distance for a route I already don’t know by heart. Things I would love to see: -way to add friends, compare mileage monthly, yearly, and all time and even ability to make personal challenges similar to the monthly one but between a group of friends. -not every dealer has their events updated to the app, so however that needs to get worked out between the app and dealer should get ironed out so it’s easier to check on events (this is my experience, yours may be updated) -instead of listing previous rides on the actual map, have a drop down/list of every ride recorded on the fly. I know this already kinda exists, but to be able to just view how many rides and mileage for each one in a menu of your previous rides to make it easier to find. This exists for plotted routes you’ve saved, but even the ones you saved but didn’t necessarily name, it would be cool to see these easier. Long story short, great app, but I would love to see some refinements so that the app can be much more competitive with other tracking apps. I no longer can log in and my email doesn’t exist, then already exists when trying to create. This is so broken so I had to remove it.
After the last update the GPS doesn’t track correctly. Instead of snapping to roads, it draws a straight line from point A to point B. Now to make matters worse, after I finish a ride and I click “finish,” it will not record the ride at all sometimes. I tried contacting support. They asked me to re-install. That didn’t work. Then they asked me to look at my settings and turn off the “off-road” toggle switch. It was already off but I toggled it on then back off. That didn’t work. At this point I’m done with the app. I like the freedom of riding without all the technology hassles. See ya!
I enjoy this app. I like the look of it and I really like the ability to scroll threw mileage of the route. It helps me with fuel management. The three improvements that I think would Make this app used by Most riders with or without Harley. 1st would be the ability to see friends on the map. A live feed similar to how wolf pack app works would be great but even if there was just a location share. A example of what this would help. I have been on s ride that a friend has had to join in later. He took the less scenic but faster route and found us in the middle. But because of this we had to supplement with other mapping apps to let him see our current location. Switching back and forth made it a pain. 2nd would be more details in the map. For example I have scene a fuel station icon on the map to get there only to find out it’s a tire station with no fuel. This could had gone worst in a less populated area. If there was a filter to add more or less or types of info displayed Much like most other apps that would be great. Or even a option to click on the icons and get more info in the planning phase. 3rd which piggy backs on the 1st is tapping into the Harley social community. I think the option to indicate where I am and that I want to go for a ride in a way that other riders could see me and join up with me or put us in contact would really make this app blow up. I pass a lot of Harley riders on my solo rides and I always wonder if they are also using this app.
Plan, navigate and connect with a network of dealers and riders using the official app from Harley-Davidson®. COMMUNITY Make new connections, creat...