Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Konstantin Hassan-Djalalian · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love this game and play it everyday on my iPad . But it has a problem with the cards jumping where I don’t want them to go. When I try to move a card another card moves and sometimes several at once. Often I have to start over because it becomes an impossible mess. The game only allows one card back so I can’t get back to the place I was in . What can I do about this?
I thought when I bought this game that it would be free of ads…but…Apple evidently needs more money because it is NOT APP FREE! I’ve tried to repurchase the same app, but, I can’t!!! I HATE APPLE WITH A PASSION!!!
I paid to remove ads and have ads! Also...I used to be able to "undo" all the way back to the beginning. What happened to my favorite game?
FreeCell as we know it.