Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗County of Los Angeles - Department of Public Works · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The App is good and the county is responsive. The one bad thing is the app name - The Works. Here’s the thing - if you have a lot of apps, remember the name or you will not find it! Searching “LA, County, Road, Maintenance” or any other key word that SHOULD make sense, returns no results.
Everything you want a city to be doing. Service request feature works, and the turnaround time on the requests is incredible. Apps like this are why I enjoy living in this county.
Impressed how easy it was to attach a photo, tag the location and get updates on it all. Well done LA County Works Dept.
Are you tired of seeing vehicles illegally parked on front lawns in your neighborhood? Frustrated by graffiti on public buildings, in local parks, and...