Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Land of Lincoln Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is fine most of the time but there are a few annoyances. First, they have you update the password WAY too often. Second, the app no longer stays logged in or whatever it has to do in order to push purchase notifications. That was a feature I actually liked and now it really doesn’t work. In the last few months I am constantly having to get into the app and allow my Face ID to be used to log in. Simple things like these make the experience with the mobile app a bad experience.
I would never change my banking to anywhere but here. The only time I am unhappy with them is when I have to change my password. I have been with them for several years and am running out of ideas because it happens so much
Since upgrade i no longer see spouse account to transfer funds.
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