Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Washington Savings Bank · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app always seems to have issues. Multiple times a month it will not open or won’t load. Today it is giving me an incorrect balance amount and the last date of transactions it will show me was 4 days ago.
I keep trying to get to bill pay and every time it gives me error code=12 what could I do? I love the app it’s very helpful when I’m out of town and need to make a quick look into my bank.
This banks app is so annoying. Actually, it’s not the app but it’s the way they have set it up. PLEASE let us make mobile deposits. That’s the main reason that I don’t transfer my main checking from BOA to this home town bank. And, customer support is not 24 hours. I have more trouble with having to get password resets with this bank app than any other online entity in my everyday life. I have to wait till the brick & mortar bank opens!! Grrrrr.
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