Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Sebastjan Valic · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Perhaps it says it somewhere, but it wasn't obvious to me that the data/units are predefined only for the European market. I.e. Firewood is priced at euro/cubic meter, and not by the cord, oil by euro per liter, etc... After doing all the conversions manually for the US market, the app then doesn't save the updated data...
### IMPORTANT NOTE: Metric units only. Adapted for European market. Works for US and other regions too, but it might feel a bit strange. ### Compare...