Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ASHRAE, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I keep getting into a loop. I put my email address in the app. I opened the link in my email address and I get back to the same login screen on the app which request me to put in my email address.
Last year you could sync the app with a calendar on your phone. So you could see your ASHRAE events and personal events in one place. Now they have siloed the ASHRAE events into the app with a export function. I am sure it was easier to code that way, but it does not give us what we need. Please bring back calendar syncing. Daniel Cowan PE
ASHRAE 365 is your year-round app for ASHRAE information. Stay up-to-date on upcoming worldwide conferences and events, connect with others through so...