Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗George Mason University · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have found myself wandering for 15-30 minutes just to figure out that a specific restaurant had closed over a year ago or have moved and is not where the map says it is. It would be so much better if it was ever updated. Although it has been 2 years and no change, good luck finding the Red Hot and Blue or Starbucks carts.
Needs better access to Patriot Web. More of and interactive interface than going straight to web. In other words, it should be easier to use like the Bb app.
The primary function that I used this app for, quickly finding where buildings are on campus, is now useless since apple switched from google maps to their own solution. None of the campus details are on apple's service so all buildings and pathways are missing. It's a shame since it was such a convenient feature. Hopefully mason can somehow work something out with apple to get their maps updated and the feature restored.
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