Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Arlington County Government · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app wasn’t working so I deleted it and downloaded the latest version in the Apple store. I access with an iPhone. Still didn’t work. When trying to log in I get a circle going round and round w/o end. Their server may not have enough capacity to handle all the transactions. Also, I get notifications from the library, but when I click on them, it goes to the home page, but nothing shows whatever triggered the notification—not an email, text message, or anything. When I access their web site using my iPhone (i.e. w/o using their app), everything works. Also the previous app, before the recent revision, used to work well. The county should do better than this product.
The updated (May 2023) app works fine on iPhones, but it doesn't permit library patrons to log in using iPads. Any attempt to log in is met with the never-ending wheel of death. Luckily, iPad users can still access library services by logging in to the library's website using Safari. A definite step backwards.
I love having access to the app so easily on my phone, but most of the features don’t work. For example, while it claims that I could sort my checked out items by due date, title, etc., the items are never sorted. I can refresh the page, press ok, exit the app and re-open it, but nothing is sorted. I also cannot see what number I am in line on the waitlist for holds. And I cannot click on book titles in my holds or checkouts—when I click on a title and choose “view title in catalogue” it says “Error Unable to find title”. To this end, I find the app only useful for letting me know when a book is due or when I have holds available for pickup. I wish that more features were functional on my phone especially because I do not generally have access to my personal computer while on the go.
Arlington County, Virginia’s free app puts the public library at your fingertips wherever you might be. Search the library catalog, manage multiple...