Australia Post Postcards

Australia Post · iOS

Australia Post Postcards

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront ↗
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers ↗
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context ↗

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

Australia Post Postcards screenshot 1Australia Post Postcards screenshot 2Australia Post Postcards screenshot 3Australia Post Postcards screenshot 4

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does Australia Post Postcards Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
3.9 ★(499)

Rating Distribution

3.9
★★★★☆
499 reviews
5
6%
4
9%
3
17%
2
26%
1
42%

Top Countries

🇦🇺 AU🇬🇧 GB🇨🇳 CN
Reviews (3)▼
★★★☆☆Catherine_Clarke12/26/2018
Concept is great, needs further development

* Update: Bring back basic punctuation! Apostrophes have disappeared :-(. ‘I’m’ doesn’t look right as ‘Im’ etc and it produces an error message every time. Disappointing. Previous review: I regularly use this app to send postcards of my daughter to her grandparents etc. They love receiving them and keep them as special keepsakes. The downsides however are that I have to use a different photo app to create a collage to upload, the borders are tacky, and there's no ability to add text. Additionally, you can't save postcards to send to new people later or save addresses you use frequently. It also lets you continue to type when you've run out of characters and then when you preview it just cuts off the extra characters. App needs further development but is basically workable.

★★★☆☆Karl Tunn9/25/2018
It is good, but

What is the but? Well at least when I sent a card it was received this time. I had sent 20 odd a few years back and they were not received, money was refunded, and then about six weeks later people started thanking me for the card. A further but wait there is more. When doing preview of the text, it is not what actually gets sent. The last card had a big gap when it was received, so I added more text this time, but four or five lines could not be seen in Preview mode. Next but wait, I tried to use an apostrophe (‘) and received a message something like an unrecognised English character. No wonder apostrophes are used incorrectly. No doubt it is a super service, because while overseas you still only pay Aussie rates - far better than old postcards in shops and high unreliable postage.

★★★☆☆Kezzy884/13/2018
Great concept

Great concept I normally use this app a couple of times a year when school photos are in and if there is anything special going on with the family I want to share with the grandparents However what would make this app top and would encourage me to use it more often Would be the following A collage maker A contact book so you can save addresses and use them later on with just the click of a button vrs re writing them But MOST importantly I would rather the end result be of better quality the photos I’ve sent have all be taken with extremely good camera’s so you could imagine my disappointment when I seen the photos were somewhat on the low quality side though they are still ok they could be improved I mean printing a picture out at Kmart with better quality and sending a few in one envelope works out around the same cost but better quality. However this has me using it purely for the novelty of it, but if the quality was to be improved I would probably use this every day of the week purely to save my trip to the store to print out photos I want to frame 😂 (well maybe not that dramatic but you get the idea) However I find this is a good app for the kids to use to send mail to their grandparents, so will still keep using it even with the low quality pictures and I guess that’s why it won’t be improved

Version History (11)▼
1.8.112/23/2016
1.8.08/25/2015
1.7.012/2/2013
1.6.210/16/2013
1.6.110/8/2013
1.6.011/29/2012
1.5.210/30/2012
1.5.110/18/2012
1.5.09/22/2012
1.0.17/15/2012
Available In (102 Countries)▼
🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇨🇳 China🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇰🇭 KH🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇦🇫 AF🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE🇧🇭 BH🇨🇾 CY🇲🇹 MT🇷🇸 RS
Supported Languages (1)▼
English
App Details▼

Send your favourite holiday photos as physical postcards, using our award winning^ Postcards app. - Create completely personalised postcards in minut...

iOS App ID
533047393
Content Rating
4+
Min OS
6.0
Size
35.1 MB
Publisher
Australia Post
Au