Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Difference Lab, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is nice for checking in and briefly talking to people each day. Most people seem to only “like” or “love” photos and videos, while some people actually make comments. My biggest complaint concerns 2 things. First, too many sexual photos are posted that either resemble or on the border with pornography. Porn is not for social media. If people want that, they can go elsewhere. Second, blocking seems to just stop blocked users from making comments or “liking” a person’s posts. When I “block” a user, I don’t want to see their posts at all.
I was logged in to my account and I went to swipe to where you can see who’s online, and then it went black/ crashed. Also it wouldn’t show my live feed or refresh my followers feed, now it won’t allow me to log back in after I logged out to try and see if that helps. But it just has the loading circle
I've been using this app for like 4 years now and up until recently I never had any issues but lately the app runs extremely slow, to the point it shuts itself off periodically and it's rather annoying. If you guys could update it or something soon that could probably help
Make friends with real people using Butter, your virtual happy place! Snap and post videos and photos, get loves, build your score, get featured and v...