Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Capital City Press, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’m enjoying the app however when I receive emails from the SBA and click on a story, it asks me to subscribe - when I’m already a subscriber! So I have to X out of the story (that I cannot read), leave my email app and then click on the SBA news app. Annoying.
I enjoy the app. just workout the bugs on the digital side when sharing to different platforms. Thank You! Best: Chris
Excellent stories and great reporting. Grateful for this alternative option for news.
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