Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Yale · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love this app because I can see all the events, workshops and performances on my iPhone. The one thing I am having trouble with, however, is that it cannot access my calendar. There is no place where it appears under my settings, privacy in the iPhone. Please help! Otherwise, I love it.
There are several improvements that could be made. One thing I'd like to see is the ability to view a bus route even if it isn't active.
Good stuff, practical. Maps so so.
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