Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Toll Roads · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The Login option is used when you have signed up for a subscription (which gives you reduced rates if you are a regular toll roads user). The Guest option is used when you don’t have a subscription. I use the toll roads only a few times a year, so I don’t have a subscription. Because I use the app infrequently, I tend to forget that I’m supposed to use the Guest payment link, and when I click on the Login option, I get an error saying that my login is incorrect. Minor inconvenience, but still… The good thing is that the app saves vehicle information under Guest (model, license plate), so no need to re-enter vehicle data each time. Not so good: credit card payment only, no Apple Pay, Google Pay, PayPal, etc. Which means that I enter my credit card info each time (the app does give you the option to save your credit card info).
The app is completely broken, it crashes when you try to pay a toll as a guest. There is absolutely no reason this app shouldn’t work except for the laziness of refusing to fix bugs. Not only is the app not usable but the website is broken too. I had to go to their website, put in my payment information, but it never completed the payment, is got stuck and would not go through, I tried this multiple times updated all my browsers/apps etc. This is just a failure and complete lack of competence of The Toll Roads company or whoever manages it. So you think they’d have a direct number to process online payments over the phone right?! But they don’t. Instead they make you call their customer service number and wait for them to not call you back when they say they will and have longer wait times. Finally after I got a call back from customer service I told them all this information and they just non chalantly transferred me over to an automated phone payment process which did go through but it would not let me leave a review or feedback. Absolutely shady website and process, it’s clear these people just care about money and have no will to make this a seamless process. Everyone there should be embarrassed by their work, it’s truly awful how poorly managed this all is. If I could give negative stars I would. I can’t wait to leave this awful state of California and may it’s greed cause a total collapse of its corrupt government.
I had some violations prior to getting an account and registering my cars so I paid those and got some crazy discount then my account was made. THEY DID NOT GIVE ME A RECEIPT saying what violations this covered, it just shows that I paid a random $21 for like 7 violations. Fast forward a few weeks and I’m getting threats from them asking me to pay the violations and late fees for the tolls that I already paid for, I thought they were mistaken so I ignored them. Then I got a letter threatening me with litigation, placing a hold on my vehicle and sending the balance of over $500 to collections. I disputed the charges but they still charged me $93. I have a receipt showing that I paid $21 that was suppose to cover these tolls but since they purposely didn’t include what the payment was for, they can argue that i paid for nothing. This app and having an account makes paying for tolls extremely easy however, keep receipts of everything WITH THE VIOLATION NUMBERS and make sure to pay all of your violations prior to making an account
Free FasTrak® Mobile App customized for iPhone® users. Offers One-Time-Toll payments, new FasTrak account enrollment and full FasTrak account mainten...