Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Food Lovers & Co. Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Misleading app! Don't buy it. Only 2 or 3 restaurants listed per search. This is truly shameful.
I bought the softcover The food lover's guide to Paris written by Ms. Patricia Wells. I found out it was printed at the beginning of 2014. I think I know Paris well, but her booklet looked like an advertorial to me. Many great restaurants were missing, whether old or new. Terminus Nord, the restaurant of the Meurice, le Palais Royal in the rue Beaujolais, le Boudoir, le bistro du sommelier le Mazarine, as well as many simple restaurants and all are very difficult to find in the book. So I bought the app for the same title thinking that with a sound app One can cross reference all the categories. Buy a local Parisian weekend newspaper edition and find all what you need and you are better informed I am stuck with a book e.g. look at Chez George rue du mail! The family sold the business, I know George, Bernard and Bernard's son, frequented it since 1971 and not a word about the actual situation. And I also now have an app that I will not use. Paris is a great city with superb restaurants, open markets and trendsetting dept. stores and I cherish everyone that tells us about the inns and outs. Bon Appetit as Julia Child use to say!
A sample of the most authoritative guide to eating well in the City of Light is now available as an application for iOS. “Food lovers rejoice! You ca...