Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Irish Life · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This worked when it was the original Irish life platform, but since the recent updates this is garbage. Same experience as others. Links are outdated, email addresses to contact bounce back and you have to authenticate twice.
I’m not sure when the change was made but the app is no longer fit for purpose. Won’t show transaction history. Freezes. The top banner gets stuck in the middle of the screen. It also won’t recognise my password from my keychain. Shockingly bad. I’ve deleted and reinstalled it and it’s still being awful. About to remove it from my phone completely because it’s just taking up space and offering no value.
I’m really impressed with this. It shows me how pension is doing & what Cover I have. I can now do changes to my plan here instead of having to ring or write to them.
As a customer of Irish Life you can now have instant access to your plans on your phone. With this app you can - View plan details - See y...