Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Irish Life Assurance plc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Normally works fine, the last week the app has stopped working, doesn’t let you login and stuck on the main screen
Great means of tracking pension payments without having to check your payslip or wait for your annual benefit statement! Nice UI and quick balance feature is very handy
It’s supposed “Empower” you to manage your pension and keep an eye on its performance. How can you do that when there are no find prices available. Anyone with a passing interest in stocks knows that the way to make money to to buy low and sell high. How can one make an informed decision on the funds I want if there is no current fund price to guide me. Terrible for all its faults it’s predecessor had that at least.
Irish Life EMPOWER is a simple app designed to help you plan for your retirement. It’s your pension calculator on the go and lets you take control of...