Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Miles & More GmbH · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s easy to use, easy to make stay connected with the latest updates and make bookings and purchase stuff on the store. However I have one little issue which I hoped the last update would solve but didn’t. When I make a search for an award booking and there is no a available flight, it gives you an option to return to the search. However on return, it makes you start from scratch and you have to re-populate all the fields again. It makes sense that it should pre-populate the fields with your last search options. Then you can just fiddle with maybe the dates or maybe the destination or something else. The Lufthansa app would have been the best but for this.
I use the app in order to calculate mileage for future flights, since MnM discontinued the web-based lookup tool that was just a click away when booking flights via a PC-based web browser. A tip: When entering the flight details, it does not appear to be necessary to put in the correct flight number for many queries; any input seems to do the job. Not sure why the date input is needed - both of these should probably default to some random date in the future or buried in some expert level section. In short, too many inputs are required to do the most common queries, when only uncommon queries should require more inputs. I just wish LH would build this tool right into the booking process. Maybe I am the exception, but I use it to justify purchasing a higher booking class ticket to keep or achieve frequent flier status.
Does what it’s supposed to do and a bit more. Like the feature to save miles for goals. Two new features I would really like to see coming: - integrate the Miles & More Credit Cards properly (balances, transactions, etc.) - Family and Friend Sharing. Add family or friends to earn and save miles together for trips.
Earning miles is now even easier. With the Miles & More app, you always have all the important information and opportunities to earn at hand. These...