Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Hearst Television · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
What really upsets me is they interrupt my favorite programs and stay on TV with reports that don't even affect where I live. Run stuff on the bottom of the screen and break in when it's serious. And at least show the program I was watch in its full entire time later and tell us what time you will air it. All the stations do this an while I know it's important to know when a tornado is coming our way 4 hours of constant wealth is just too much. Sorry. But that's how I feel.
I get wanting to stay informed on major issues or even just local news. This app has 3 options for notifications; none, local news, national news. Wanting to be informed I started with national. Well I got it. All day and night. 3 am my phone goes off about one of the hurricanes being downgraded to a tropical storm. Is that really worthy of waking me up? That is the bar for “We need to tell everyone right now!” This isn’t an isolated event either. Several times a week you will get woken up by a news story that is hardly even worth writing a story about. So I set the notifications to local only. Admittedly it is much better. You still get things in the middle of the night but it is not nearly as frequent and most of the stories are noteworthy. Then this morning I was woken at 7am to a notification saying “Remember us? You’re missing out on notifications.” Words cannot adequately describe the rage I felt at that moment. I wish I could silence my phone but I work in a profession where I need to be available for the occasional middle of the night call. Wake me up at 7am to remind me you could be waking me up more often? No. We are done. I’m sorry KMBC app but it’s time we end our relationship. It’s not me, it’s you. You are overly clingy and far too attention seeking. I hope you can change and become a better app, maybe even find someone who appreciates you for who you are but unfortunately I am not that person. It’s time for us to part ways. I wish you all the best in the future.
I’ve been a loyal viewer of KMBC’s news for many years. I also have anxiety over tornadoes (been through a few too many LOL). When I got my first iPhone, I got KMBC’s Weather app. It was AWESOME!!!!!! I only want the current weather info...I watch the News on TV. I was really bummed when you dumped the weather app!!! I’ve tried to adapt to using the news app, but frankly, I HATE it!!!! The most irritating thing about this app is that it won’t let me choose what alert notifications I want to receive! The ONLY alerts I want are Severe T-storm and Tornado. But your app doesn’t think that’s enough. About once a week, it sends me a notification to remind me to turn on notifications!!!! And some of those have come before 8 am !!!! When I open the app to see a summary of the forecast, all I can do is watch the forecast from hours before or see the current temp & precipitation. I am able to view radar on your app, and I DO like that. But to be honest, I’ve been searching for an app like your old weather app. I hate the other TV stations apps. Channel 5’s is ok, other than sending several alerts daily, basically just annoying chit chat! The Weather Cannel’s app shows current conditions and long range forecast, but no severe weather info or radar. So, currently I am using THREE apps and only getting SOME of the info I want. PLEASE, KMBC, bring back the weather app!!!!
Take the KMBC 9 News app with you everywhere you go and be the first to know of breaking news happening in Kansas City and the surrounding area. Alway...