Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Time Magazine UK Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I accidentally came across a copy of Time magazine in 2001 while I was on an Ireland v Poland boxing international duel match in Krakow. I found a copy on the bus that was transferring the team to the event, and I’ve been reading and subscribing to Time magazine ever since. Love it and long may it continue; it’s most definitely giving me a global perspective on what’s happening in our beautiful world.
I started dreading Times Magazine from the age of 10. My father bought and read them on a weekly basis and passed them to me when done. I was and is still fascinated at richness and quality of the content. For the magazine to be able to transform from paper to include electronic - and still able to maintain the same look and feel - is a testimony of a committed business. I appreciate what you do.
On top of the visual issues (though those are bearable), the app doesn't let you archive or restore purchases and as each magazine download is 100mb+ I expect many users like myself won't have the space to store multiple back issues. This is pretty frustrating because the 'backup' feature is one of the most attractive features of many digital magazines and it would be especially valuable for a magazine with historical significance like Time because it allows readers to return to old issues whenever they want. The enhanced magazine format does make reading more enjoyable though and as always Time's a great read.
TIME Magazine Europe is the go-to news magazine for what is happening in the world of politics, business, health and science, technology, society, art...