Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Time Magazine UK Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have lived with Time Magazine my whole life. My parents were in PNG and we had no TV so reading was an integral part of our existence. I have subsequently subscribed to Time for most of my adult life and one of the true pleasures I have enjoyed over a protracted period of time is reading your coverage of many issues. Now I am at the stage where I vacillate between reading the Magazine and the App. Each provides its own positive experience, however, I do lean towards the traditional mode of enlightenment. One of the defining features of technology is immediate access and that, in my opinion, is the most pertinent feature of the App. One can access while waiting for a person of importance purchasing shoes! I enjoy both platforms, the ease of access of the App, and appreciate the dedication, integrity and hard work of the team in bringing the world and many different perspectives to my little neck of the world.
It is very handy to have time magazine in your pocket when you are stuck in a line, sitting in a waiting room or in someplace where are you don’t know how to spend your time because you’re waiting for something. I should also mention that the quality of writing in time magazine in the last year has improved markedly. The articles are well researched and well thought out
I have read Time magazine for over 50 years. During those years I have witnessed numerous changes, owners, format, editors, journalists, and quest contributors. Importantly, Time has always remained true to it’s founders, Briton Haddon and Henry R Luce. The transition to digital subscription will hopefully ensure younger readers include Time as part of their information and news stream. My family find it quite amusing how I always quote Time as my source of news. Since the early 80’s I have stored my favourite issues. I love nothing better than to pick a year and have a quite look back. Mark Nealand Gold Coast Qld
TIME, the world’s leading weekly news magazine, is read by millions of readers for its in-depth reporting and insightful stories. TIME’s signature vo...