Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ASOS · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Finally they improved their application!!! So much better than before!
The back button history is messed up, images don’t load, slow af. How hard is it to test your app before launching it?
really buggy, especially when it comes to the student discount. says it's not available, and the wish lists are pretty glitchy too. sometimes things never load; the "loading..." message goes on forever, or items just don't load and it displays a plain white square. when scrolling through my wish lists, it's very laggy. when i try adding items from my wish list to my bag, it doesn't work. either takes an endless amount of time to add to the wish list, or it doesn't at all. constantly have to close and reopen the app. scared to delete and redownload to try to fix these problems in fear of losing all of my wish lists. otherwise I really love this app. makes me want to spend way too much money, lol!
Make the new Topshop App your fashion destination to get inspired and be the first to know about exclusives and offers. SHOP • Shop hundreds of new...