Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗LIN Television Corporation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Really need the app to be able to provide a quick glance of current conditions, and then a weekly forecast. Way too much scrolling, references back to the website, and overall busy interface.
The new version looks nice but not very user friendly. Hard to find what I’m looking for. Todays Forecast is not a description of the current weather but videos and stuff. Rather that’s named conditions and forecast. Huh?? And the radar is not good. I can’t control the speed so it just moves so fast I can’t see what’s going on and can’t stop at a particular time. Let’s fix these few issues and have a much better proxy. Thanks!
App is okay. One problem is when app sends notification for alert the app brings up a blank "help" page not the alert you are trying to view. Should take you to the Alert that the notification is for.
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