Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Rutgers, The State University of New Jersey · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Downloaded the app so I could upload my vaccine card. The app crashed on my 3 times, whenever I trie to take a pic directly. Finally took a pic outside the app and uploaded the file. Annoying and wasted my time. I can only assume that is the first of many times the app will crash on me.
It’s great if you can actually use it. But whenever I try to access the events section, it automatically crashes the app and then I can’t even reopen it
The app has great information, but it’s unfortunately mostly inaccessible because the app is always crashing. I’ve deleted and redownloaded it several times; this fixes the issue for a few minutes, but the app always ends up crashing again (1-5 min timeframe). I’m not sure why this issue occurs. I’ve experienced it both on cellular data and on wifi.
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