Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gray Television Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
There are over 20 categories of notifications but this app needs one more so I can uncheck it: “unimportant information”. “Gentle trades for the next few days” or “Winds are decreasing; when will they ramp up again?” is NOT information I need to be alerted to! Haven’t you ever read the story about the boy who cried “wolf” too often? When the real thing came along he was ignored because of too many false alarms! These are not actual ALERTS; they are simply a developer’s PLOY screaming “Look at my app”! STOP IT!
We keep track of weather forcast in DC, New Zealand, Japan, and just about every place we have visited around the world. Its great to see the future forcast by radar. Telling us if any major storms are headed are way or is it all clear to take our canoes out.
This is a pretty weird app. Not only does the future feature work the past isn’t all that reliable either. Caught between the future or the past I don’t know what is happening right now. Guy needs to tell his boss to stop pushing the app until it’s fixed. Every time I hear him pushing it I cringe. I worked in IT for 50 years so I know what is great and what isn’t. This isn’t. Recommend Dark Sky for iPhone. The second star is strictly for Guy Hagi. He’s a good man caught in the middle.
The KHNL Mobile Weather App includes: * Access to station content specifically for our mobile users * 250 meter radar, the highest resolution a...