Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗E.W. Scripps Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Easy to use; good app for breaking local news and weather.
In Oklahoma it is very tough to find journalism that isn’t colored by religion, and or politics. And that holds true with this app. However I will state it is the only new source that I found in the App Store which reported the story regarding a straight Hobart Ok. man decorating his pick up truck to show his lgbt pride. June is pride month and this was a story featured in national news but I was not able to find it on any of our local news apps until channel 2. I’m very grateful to see that they ran the story and will be a loyal customer to their app from here on out. Kudos to the E. W. Scripps company. I have been a loyal user of the Keio TV channel 6 app and deleted it when I was able to find this story that was forwarded to me by a friend. Among other reasons I was dissatisfied with that app and I am so very grateful to find this one. 12/10 #NOHATE
Absolutely inundated by ads. Offensively loaded with ads. Endless clickbait. Almost impossible to read “reporting” because of ads. Read two lines... ad. Read a few lines more... ad. Ad infinitum. Also, some of the live blog posting was almost incoherent, KJRH. PROOF READ what you are copying and pasting. And then, the settings are ignored by the app. The only notifications I wanted were “weather”, but you know what? I was getting notifications for “breaking news” when it was turned off, delivering notifications for things quite unrelated to weather. I had to turn off notifications at the iOS level. Money grubbing app that hardly works. Bye!
2 News Oklahoma KJRH Tulsa gives you up-to-the-minute local news, breaking news alerts, 24/7 live streaming video, accurate weather forecasts, severe...