Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗New York University · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I read the negative reviews from a few years ago but thought perhaps the app had been fixed by now. Nope. I launched the app and a spinner displayed for literal minutes before I gave up.
I’m a new student and need to use this for welcome week. It doesn’t open most of the time. Very disappointing.
It's better than previous versions, though still crashes on iPhone 5 when logging in. Finally supports iPhone 5 now.... Though this app doesn't really have much usability. Before you dole out sums of money into developing the app, ask what students want!! Suggestions: 1. Schedule 2. Add/drop classes 3. Map with better functionality 4. Less clustered home page (yes it acts as a news portal, but no one reads them and it just becomes very inconvenient to use) 5. Meals offered at cafeterias 6. Events in NYC (esp events where NYU students can have discount, then maybe ability to reserve ticket too in later versions) 7. Schedule visits with shc kimmel wasserman In all, more reasons why students should use it, more reasons why students need to LOG IN to use it.
NYU Mobile is the official mobile app designed to enhance the experience of New York University students. This app will help you navigate NYU on the g...