Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Fordham University · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
New design and layout is a big improvement over past versions and my ID card scans much easier than it did previously.
The ID requires you to constantly sign back in. And it still fails to read. Why does the wallet app open when you scan? Why not just make an ID that stays in the wallet app like everyone else in the world? Fordham system doesn’t work with iPhone cookies. It always states you need to enable cookies even though cookies are enabled. I’m assuming this is why the ID always requires you to sign in. You see a back log at university entrances bc people struggle to get the ID to scan creating a traffic jam behind them. Security guards just sit there bc they’re so used to it and instead of reporting this as an issue they prefer to tell customers to move over and let other people through and continue to watch many just struggle and get frustrated. Trash app.
The idea of it is a great start! However, students should be able to access more details, specifically in financial aid. Also, you have to log in each time!!! 🙄🙄🙄 that's definitely the most annoying.
Fordham Mobile helps you stay connected to university resources while on the go. You’ll have access to great features that make your campus experience...