Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Hearst Communications, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
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I have been reading GH for 57years! Sometimes I’ve been able to have a subscription, otherwise I’d buy it in the grocery store. When the digital age struck I was delighted. Now I could have it always on my iPad. This April issue is the most disappointing issue, ever. Your format has been changing over the years: no personal interest stories, nothing written in depth, etc. This issue was full of repeating ads — duplicates one right after another. Often articles are short, and duplicated. I am extremely disappointed in Good Housekeeping Magazine. When my subscription comes up for renewal, I will be canceling. Regretfully, ....Hope Whitten
I have loved Good Housekeeping mag for most of my 73 years. There was always at least one recent issue on the coffee table at home. I was thrilled to find that I could continue having those current issues on iPad even though I now live abroad, and I went electronic when the app first appeared. All was well until about a year ago when the app changed formats. Since then I’ve had nothing but trouble. I have complained about this directly to the app people when that was an option in the Contact Us area. The problems have been numerous. This week every morning I have received a notice on my screen saying my November issue is ready to Download and please be sure to see this or that. When I follow the link or go to the app to download it myself I’m still stuck on Halloween. The screens I used to be able to see to help control or just to complain to the powers that be are nowhere to be found! Why? This app certainly does not have my seal of approval. How can Good Housekeeping continue to give out their famous seal of approval and yet deal in such a shoddy product? It has given me nothing but trouble. By the way, all the other magazines I subscribe to work perfectly 99% of the time.
Every issue of Good Housekeeping focuses on food, nutrition, fashion, beauty, relationships, home decorating and home care, health and child care, and...
| Name | Price | Type |
|---|---|---|
| Good Housekeeping Magazine (Monthly) | $0.99 | Monthly |
| Good Housekeeping Magazine (Monthly) | $1.99 | Monthly |
| GoodHousekeep-Magazine-March 2012 | $3.99 | One-time |
| GoodHousekeep-Magazine-February 2012 | $3.99 | One-time |
| GoodHousekeep-Magazine-April 2012 | $3.99 | One-time |
| GoodHousekeep-Magazine-January 2012 | $3.99 | One-time |
| GoodHousekeep-Magazine-January 2014 | $3.99 | One-time |
| GoodHousekeep-Magazine-January 2013 | $3.99 | One-time |
| GoodHousekeep-Magazine-April 2013 | $3.99 | One-time |
| Good Housekeeping Magazine (Annual) | $19.99 | Yearly |