Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Smithsonian Institution · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App crashes whenever I try to open it. Please fix immediately.
The magazine is great and the app is really good, too. But, could you please allow us to look at each back issue’s table of contents before purchase so we can tell exactly what we’re buying? It’s very hard to tell from just looking at a thumbnail image of a magazine’s front cover, even on an iPad.
The newly updated version of this app is distinctly inferior to the previous version. You can’t set bookmarks any more, so unless you read the entire magazine in one sitting, you have to remember where you were. Also, in articles where you should be able to see multiple pictures by touching the picture or swiping left or right, you can only see the initial picture. There’s no way to see the others.
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