Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gray Television Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is good but stop updating the layout stick with the last one
Most of the app navigates you into your web browser. Which is, counterproductive to creating an app. When searching for example, betting pages and looking at prior matches, every page comes up as, 404 (blank error page). I’d like to continue using this app. But, how can I continue when it doesn’t lead me anywhere except the land of regrets.
Great App! Lot of information that is organized so that you can find what you are looking for. Easy to use and works great.
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