Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Nordstrom, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I continue to be more and more disappointed with each passing year with your plus size clothing options. Just because we are a plus size person, doesn’t mean we would don’t want the same style offered to regular sized people! I combed the entire plus line styles available for this anniversary sale and could only find one thing that I would even think of purchasing because of the lack of style! It was sold out by 8:30 in the morning. That’s probably one of the only things the other plus size people liked, hence sold out immediately! I’ve been a customer for over 40 years. Having gone from a regular sized person with lots of choices, I have now been a plus size person for at least 10 years. The plus side world is starving for Nordstrom to give them the same style and choices, given to regular size clothing! It’s an overlooked and untapped market. My only reason for writing this, is to plead for more stylish, clothing. I am so tired of solid colors and florals. We like and deserve all the latest patterns that regular size clothing has. when the occasional super stylish plus size clothes appears, it sells out immediately because we are all starved for style. Thank you for reading this to the end, I hope someone takes up this challenge and will surprise and delight us plus size women. Thank you, Always hopeful
I gave this 3 stars because I am a long time Nordstrom supporter (to the online tune of 2k to 10k annually for the last 30 years) and would have given 5 stars except for the new return change, to which I would have given one star. To want make a return and get a message saying something like “now returns are even easier, just drop off at your FedEx drop off”, then hit the “nearest FedEx” button and get a response saying “there is no FedEx in your county”. First of all, FedEx drop off is only available about 2 hours each day and the postal service is open business hours. Nothing easier about that! Secondly, MY nearest FedEx drop off location is 137 miles away, the post office is 7 miles. A massive inconvenience! Every town or county has a post office but not all have a FedEx drop off. Whoever made the decision to change the return shipping policy, and even more the PR individual who wrote the press release with such callowness, is completely ignorant of FedEx and USPS customer service hours as well as customer service in general. Unless the purpose was to alienate customers (former customers) where there is non or only one Nordstrom store in the state and, or rural communities. This has been a great disservice and cost for returns. If a change is not made, I will gladly find another high end shopping service and sell my Nordstrom stock.
Customer service is 5 star, but “plus size” selection is mediocre. As a professional plus sized woman, the options over the last several years have declined. I used to rely on Nordstrom for fashionable, moderately-priced plus size options for what would be considered a classic professional wardrobe (ie - suits). Nordstrom has seemingly taken a more “modern” approach to what is acceptable attire for professional women. I used to be able to purchase a great variety of suits from their in-house brand Sejour or even Halogen. However, suiting options for “plus size” have diminished over time to practically non-existent. Unless I want to pay over $1,000 for me minimal suiting options, the “plus size” department has transitioned to what I only can assume they consider a more modern option (read: “suits” with shorts, crop tops, exercise pants….nothing remotely professional for any woman in a career that necessitates a more conservative approach to dressing). While Nordstrom may now include what they consider “modern” attire for the “plus-sized” woman, they have still completely skipped over the career woman in her 30s-50s. I could dress like I’m 20, or 70, but the generations in between have been ignored. They may think the crop tops and skimpy skirts make them more “hip”, but the transition is an over-correction, resulting in the exclusion of a major demographic. I used to buy all of my suits from Nordstrom. Now I can’t even recall the last time I did.
Since 1901, Nordstrom has been a leading fashion retailer known for our commitment to providing customers with the best possible service. The Nordstr...