Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Tegna Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I understand ads are needed to pay for quality work. And I don’t mind them before the video starts. But to show another ad just because you want to expand the video to full screen? And if you expand to soon you get taken to a video game page!? You then go back and start the whole process over again! Has this been brought up before?
Your app is currently crap. I almost exclusively watch kyc at home and this app used to be good. It had easy to navigate categories for local, world, National, weather, radar, etc. Now I get an alert or headline that pushes to the phone and the app doesn’t link to the headline and brings up the useless kyc app home page. The homepage is some kind of infinite scroll so good luck trying to find something. I only have the app because kyc pushes decent headlines. Dial this app interface back a couple years please. I really do not understand why web developers and designers have to “modernize” a site so often. You had something that was effective. Stop trying to one up the person next to you and keep the site practical. Concentrate on app speeds or faster info push. If you have that then paint the background a different color or jump on the “dark mode” band wagon but please give the app more direct navigation.
The best news app anyone, blind or sighted, could have as a residential clevelander. The news when you want, whereever you are. Even though it's primarily Northeast Ohio, Anyone can download and see national and local stories. Well, local to the Cleveland area. I love the app. The push notifications really helps us stay informed, and we get the information when we need it. There are a few unlabeled buttons, but I as a Voiceover user can prity much figure it out. Thanks. And Keep doin ' up the updates.
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