Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Hearst Communications, Incorporated · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Update: Was able to get full refund and magazine cancelled. Magazine is hard to navigate. Prefer normal flip pages. A lot of the sections, or articles, only show the cover page without the rest of the article and at the bottom of each cover page is a popup asking to sign up for the newsletter. Unnecessary with each article. The content is nice but the layout of the magazine is distracting and ultimately ruins the experience of reading a magazine. Now on to the pricing. I clicked the 6 month option for $1.99, which indicates the price will renew at $14.99 after the 6 months. Well, this is not the case. I was immediately charged $14.99. Trying to get a refund for the overcharge, but not holding my breath.
I don’t subscribe to the magazine, preferring to make one off purchases when something catches my eye. That said, I pretty much end up buying every month. Unfortunately every few months something happens at the app level where I can’t access my purchase. When I contact the help center I invariably get asked for my subscription details (despite advising in advance that I’m not a subscriber) and then told there’s nothing that can be done as I’m not subscribed. If it was a one off I’d be less annoyed but this is 3 or 4 times a year. No issue with other publications so I know it’s not me……
This magazine app is not free. It's free to download, but if you want to read a copy, you have to pay. Why have a free section if it's not truly free? Don't waste my iPhone's battery life, & don't waste my time!
** 30-DAY FREE TRIAL WITH ANY SUBSCRIPTION DEAL** Stunningly designed, Red offers a unique mix of fashion, beauty, inspirational living and expert he...
| Name | Price | Type |
|---|---|---|
| Red magazine UK: December 2012 | $1.99 | One-time |
| Red magazine UK: February 2013 | $3.99 | One-time |
| Red magazine UK: August 2012 | $4.99 | One-time |
| Red magazine UK: June 2012 | $4.99 | One-time |
| Red magazine UK: July 2012 | $4.99 | One-time |
| Red magazine UK: September 2012 | $4.99 | One-time |
| Red magazine UK: May 2012 | $4.99 | One-time |
| 3-Month Subscription | $6.99 | Quarterly |
| 6-Month Subscription | $14.99 | Semi-Annual |
| Annual Subscription | $29.99 | Yearly |