Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The McClatchy Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The latest update does not respond well to touch in the e edition, to move the page up, you usually have to start down first, it often does not respond to pinches or spreads to shrink or enlarge, the app does not remember what page you were on when you restart, if you enlarge the page it often gets fuzzy
I have enjoyed the Sun News on my iPad for at least two years. With the new format for the print edition, the ads on the left are more intrusive. There is no full screen toggle in the iOS edition. When you expand the page, the full article is cut off. You have ruined what used to be an enjoyable experience: reading the print edition online. I contacted customer support, and all they could tell me was to be patient while they work out the bugs. In the meantime I’m paying for an app I can’t use. I am cancelling my subscription and asking for a refund, since I just renewed.
Easy to maneuver from section to section. I enjoy more than I ever did the paper version. Only criticism is Emailing an article. It never reaches whoever I send to. Posting to Facebook works great!
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